The hottest fresh milk logo is in dispute again

  • Detail

Fresh milk logo renewed dispute

after the news that the "fresh milk logo" which attracted high attention in the industry last year was discussed again came out, the mentality of enterprises with interest disputes varied, but no matter what logo was introduced, consumers only cared about whether the milk placed on the breakfast table every day reassured them

fresh milk labels have renewed disputes

not long ago, after the Yantai annual meeting of the China Dairy Association, it was reported that Wei Kejia, vice president and Secretary General of the China Dairy Association, convened the dairy associations of Shanghai, Beijing, Guangzhou, Sichuan and other provinces and cities and leaders of relevant large enterprises to secretly agree to establish a "fresh milk label management committee" to promote the Chinese fresh milk label. The news seems to indicate that the "fresh milk logo", which started well last year but later caused a series of disputes, will be brought up again

then, I called Secretary General Wei Kejia to ask about this matter. Secretary General Wei politely told me that it was inconvenient to answer the question because he was in a meeting at this time. Then he said that he could interview later. Secretary General Wei pondered for a moment, saying that it was inconvenient these days, and then he was hung up

if people still remember the context of the fresh milk logo last year, Secretary General Wei's unwillingness or inability to give an interview on this matter can be understood as a kind of caution

on June 28 last year, the "seminar on fresh milk labeling and healthy development of dairy industry" convened by the China Dairy Association and held by the national dairy giants triggered the 2003 National Dairy debate. At this meeting, participants "reached" a consensus: many "fresh milk" in the market is actually "reduced milk" processed by some manufacturers after mixing milk powder with water. Although "reduced milk" has no impact on consumers' health, it is suspected to infringe consumers' right to know and choice. Therefore, it is necessary to label fresh milk to prevent "reduced milk" from being confused

after the meeting, how to distinguish between "fresh milk" and "reduced milk", "pasteurized milk" and "ultra high temperature sterilized milk (UHT)" should participate in the fresh milk certification? These problems involving the operation level caused a series of disputes, and "the dairy industry revealed a number of dark scenes" spread like wildfire. There are different views among enterprises, some local government departments and packaging enterprises, and the "fresh milk logo" is stranded because "all parties have different opinions"

originally intended to give consumers more rights to know, it has triggered a war of words and "expose the dark side" in the whole industry, and consumers have added more doubts about the milk on the table every day. The meeting was held in a low-key manner, perhaps to avoid the recurrence of the past

it is said that this "secret meeting" only convened several domestic enterprises of "pasteurized milk national high-tech industrialization base" to agree to establish a "fresh milk label management committee". This news is a blow to "normal temperature milk" enterprises, so they doubt the purpose of this exclusion. Is it necessary to label fresh milk

as it affects the interests of all kinds of enterprises and the safe drinking of consumers, the "fresh milk logo" is so sensitive that a slight touch will cause a huge shock. Promote the development of the industry, or become an obstacle? Is it crucial for consumers or is there only one more basis for choice? The debate about the "fresh milk logo" has its own reasons

everyone knows that behind the dispute over "fresh milk logo" is a dispute over interests. Just like the beer industry a few years ago, today's Chinese dairy market is full of temptation. Due to the low threshold of the industry and the absence of policy barriers, consumers' milk consumption is increasing, and enterprises from various backgrounds have invested in the dairy industry, which makes competition increasingly fierce. The reason why "reduced milk" is popular is that the price of milk powder is cheaper than that of raw milk, so enterprises are attractive in price

some insiders believe that if fresh milk is labeled, it is easy for consumers to consider it as "reduced milk" or even unhealthy milk without a label, and "reduced milk" is not harmful to human body. This result will not only become a new misleading, but also reduce the consumption of milk and affect the interests of all links. Therefore, milk powder, packaging material suppliers and manufacturers have joined forces to resist the introduction of the logo. They think that the "fresh milk logo" is not necessary

a person from the National Food Industry Standardization Technical Committee also expressed disapproval of the "fresh milk label" in an interview. His reason is that according to the national standard gb5408.2-1999 "sterilized milk", which was approved and issued in 1999 and officially implemented on May 1, 2000, the mandatory clause clearly stipulates that "products with reconstituted milk as raw material should be marked". However, some enterprises did not implement it, and the relevant government departments did not supervise it

if "reduced milk" is not included, the definition of "fresh milk" will attract more attention

"fresh milk" is called "raw milk" in the international standard, which is the regular milk of healthy dairy cows that are normally raised, free of infectious diseases and mastitis. Because it will be contaminated by bacteria in a very short time, fresh milk cannot be put on the market as a commodity. After any kind of processing, it will lose the meaning of "fresh". Although many enterprises do not agree with this statement, some enterprises even put forward their own "fresh milk standards", which was once questioned by manufacturers specializing in the production of fresh milk packaging. They believe that the standards set by individual enterprises are not sufficient

Chen Huai, a researcher at the development research center of the State Council, said last year, "there is only one standard in terms of health standards and competition rules, that is, international standards. There is no standard for China's national conditions". He believes that no matter whether the manufacturers are willing or not, and no matter how difficult they face, we must not lower the standards, otherwise it will be detrimental to consumers and manufacturers. In fact, international standards tend to be more and more strict. "

reasonable identification

the concept of milk is complex, which confused consumers to a certain extent. Fresh milk, pure fresh milk, normal temperature milk, pure milk, no anti milk... It is difficult for ordinary people to understand the twists and turns in this. If the "fresh milk label" can be correctly implemented, it will be of positive significance to curb the passing off of "reduced milk" as "fresh milk", safeguard consumers' right to know and protect the interests of dairy farmers

since the proposal of the "fresh milk logo" belongs to the news from the "secret meeting", although this is an age when there is no secret, we still can't believe the "gossip" deeply. However, industry insiders still have deep hopes for the launch of the "fresh milk logo", and they hope that this is a thoughtful and fair act

first of all, they believe that according to international standards, real fresh milk cannot be drunk directly, so the "fresh milk label" should distinguish the liquid milk with fresh milk as raw material from the liquid milk mixed with reduced milk, and should not distinguish "pasteurized milk" or "normal temperature milk makes the structure more concise and lively" with the processing technology of pasteurization or UHT sterilization, and even confuse it with reduced milk. It should depend on whether fresh raw milk is used as raw material. It's like cooking with live fish. It can't be said that steamed fish is fresh and braised fish is not fresh

in fact, whether pasteurized milk or UHT normal temperature milk, China is still known as the "world factory", which can be produced with fresh milk or "reduced milk". At present, some domestic pasteurized milk enterprises and normal temperature milk enterprises may not use fresh milk as raw materials

after the news came out, a doctor engaged in dairy research believed that the current implementation of the "fresh milk logo" in China must take into account whether the enterprise can consciously exercise self-discipline and whether it can ensure that the raw materials used are fresh milk. More importantly, at present, China is unable to accurately distinguish "reduced milk" from fresh milk in terms of technical means. Therefore, the effective implementation of the "fresh milk mark" should be recognized by the relevant national departments, which requires a series of norms for its concept definition and product audit. First, we should formulate the corresponding inspection standards for fresh milk and "reduced milk", improve the technical means of detection, and clarify the punishment provisions

is "pasteurized milk" better or "normal temperature milk" better? According to the doctor, the biggest difference between the two kinds of milk is the processing technology. According to international standards, manufacturers will consider the maintenance of nutritional components when processing. The characteristics of China are more suitable for "normal temperature milk", because the characteristics of the Chinese market are that milk sources are mainly concentrated in the north and western regions, and the main consumer markets are concentrated in coastal cities, while China's cold chain logistics has yet to be developed. People will choose different packaging due to different consumption habits, and manufacturers will choose the packaging process suitable for enterprises due to their own conditions. Whether it is "pasteurized milk" or "normal temperature milk" is the main force to promote the development of liquid milk in China. Therefore, China should consider comprehensively whether the "fresh milk logo" is implemented. 3. Check whether the lower jaw lifting limit switch and the load overload protection switch on the force measuring rod are effective

the logo can be issued, but how to implement and supervise it is crucial. Whether to use fresh milk as production raw material depends on the enterprise itself. Although the fresh milk logo has been proposed again, there is still a lot of work to be done, and there is no specific timetable for its introduction

Copyright © 2011 JIN SHI