The hottest fresh food ban was implemented on sche

The fresh ban was implemented as scheduled, and the paper industry was hurt the most.

from October 1, the word "fresh" on the outer packaging of most bright milk will gradually disappear. Recently, the National Standardization Administration Committee said that the implementation of the general rules for the labeling of prepackaged food will be on schedule on October 1 this year and will not be postponed. The controversy over the highly concerned "fresh food ban" will come to an end

the National Standardization Administration Committee said that the general principles for the labeling of prepackaged food and the general principles for the labeling of prepackaged special dietary food, which cover the contents of the "fresh food ban order", are national mandatory standards, and there is no reason to delay the implementation. However, for some enterprises with large inventory of labels, the service life can be appropriately extended with approval, and the deadline shall not exceed June 1, 2006

pasteurized milk has lost its "fresh" selling point

since 2004, resource-based dairy enterprises with normal temperature milk as the leading product and urban dairy enterprises with pasteurized milk as the leading product are waiting for the final decision of the official on the "fresh ban order". The final implementation of the "fresh food ban" has greatly "lost" the pasteurized milk camp

"there is no doubt that the implementation of the 'fresh food ban' will have a great negative impact on pasteurized milk enterprises." Industry insiders predicted this long ago. By whom did China's real economy collapse? Tang Zhiqing, chief market coordinator of Shanghai Yiyan Business Consulting Co., Ltd., pointed out that in recent years, with the massive expansion of normal temperature milk represented by Mengniu and Yili, the market share of pasteurized milk has decreased year by year. "Fresh food ban" undoubtedly took away the most critical move in the marketing of pasteurized milk enterprises

"before the rise of normal temperature milk, pasteurized milk accounted for more than 65% of the national dairy market share, but now it has reversed." Tang Zhiqing said, "under such circumstances, pasteurized milk is eager to use the word 'fresh milk' to fight back. It has joined forces with packaging material suppliers and industry associations to promote the concept of 'fresh' on a large scale, hoping to regain market share."

as a typical example of pasteurized milk camp, Guangming dairy said that it would strictly implement the national regulations and would certainly remove the word "fresh" on the outer packaging of milk, but the "fresh milk alliance" of Guangming and international paper group would not be dissolved. Although Guangming does not say "defeat", it is important for Guangming to emphasize new concepts

Mengniu in the normal temperature milk camp does not regard the implementation of the "fresh food ban" as an absolute victory. Sunxianhong, vice president of Mengniu, said that on the surface, normal temperature milk enterprises will therefore occupy a great advantage. However, from a long-term strategic point of view, this may not be the case. However, he believed that the "fresh food ban" cleared the market and hit enterprises that used unfair means of competition

however, Mengniu and Yili plan more than that. According to insiders, although normal temperature milk is currently the dominant market, Mengniu and Yili are involved in pasteurized milk market. Mengniu's pasteurized milk has been sold in Beijing, and factories have been established in Ma'anshan, Anhui Province and Wenzhou, Zhejiang Province. The next step is to introduce pasteurized milk in East China

Tang Zhiqing believes that the implementation of the "fresh food ban" will bring the competition between the two dairy camps back to an equal position. Oxfab-n is an unmodified PEKK. For pasteurized milk enterprises, after losing "fresh", is there no selling point? This is a problem that pasteurized milk enterprises must face. "

the paper industry group is the most "injured"

compared with the "loss" of pasteurized milk enterprises, the more "lost" may be the paper enterprises that provide packaging materials for them. The competition between the two dairy camps has pushed the competition between the two paper groups to the front

since last year, the American paper giant International Paper Group has established a high-profile "fresh milk alliance" in China, bringing many pasteurized milk enterprises such as Guangming, Sanyuan and Yantang into the alliance to jointly publicize the benefits of pasteurized milk. The reason is self-evident. We hope to expand the pasteurized milk market, so as to improve the share of "fresh house" in the field of dairy packaging. Because International Paper Group ldquo; The roof type beverage packaging "fresh house", which is the main product of micro motor, has always occupied a leading position in the international packaging field. But in China, the situation is not satisfactory, with only about 1billion "fresh houses" sold annually

while Tetra Pak, the packaging giant of Sweden, the rival of the international paper industry, is enjoying good luck in China. In just a few years, Tetra Pak Sweden has developed normal temperature milk enterprises represented by Yili and Mengniu. Tetra Pak Sweden holds 95% of the market share of ultra-high temperature aseptic packaging market in China. Tetra Pak said that 10billion packaging materials are sold in China every year. It is understood that 70% of them come from the dairy industry

the annual sales of Chinese dairy enterprises are about 10billion yuan, and the average profit margin of the industry is less than 5%. However, the giant that provides them with packaging materials has global sales of billions of euros, and the profit margin is as high as about 20%. In contrast, the "fresh food ban" has a greater impact on the interests of the two packaging giants

the struggle between the two camps is also mixed with a "war of words" between industry associations. China Dairy Association represents pasteurized milk of urban dairy industry, and China Dairy Industry Association represents normal temperature milk. Since last year, one side has requested to implement the "fresh food ban" as soon as possible, while the other side has constantly tried its best to lift the "fresh food ban", which makes the dairy war more dramatic