The hottest fresh food ban order leads to a new to

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Recently, the Secretariat of the National Technical Committee for standardization of the food industry formulated the guidelines for the implementation of national standards for food labeling in accordance with the general principles for the labeling of prepackaged food issued by the General Administration of quality supervision, inspection and Quarantine of the people's Republic of China, pointing out that only milk extruded from cows without any processing can be qualified as "fresh milk", At present, the milk products sold in the market are processed by disinfection and so on, so it is not allowed to mark as fresh milk on the package in the future. As the new standard will be implemented from October 1 next year, the news spread, causing discussion from all parties

Wu Dongyang, the general manager of Hangzhou meilijian Dairy Co., Ltd., who just returned from Beijing, is anxiously waiting for the final conclusion of the "fresh" ban order issued by the General Administration of quality supervision, inspection and Quarantine of the people's Republic of China. He told that the ban on "fresh" has been a major issue of great concern to the dairy industry at present. When he went to Beijing, he attended an emergency meeting of local dairy associations to discuss countermeasures

consumers: we hope that dairy products can be classified and marked with

dairy products named "pure fresh milk" or "fresh milk" can be found everywhere in Wumart, trust mart, Tesco and other major supermarkets in Hangzhou. When you ask a consumer surnamed Zhang, what do you think is "pure fresh milk"? She said: "pure fresh milk may not be made of milk powder or other things." Other consumers randomly asked to stop buying "pure fresh milk" when the specified torque is reached also basically hold this view, and they believe that it should be fresh as long as it is within the shelf life. For the "fresh" ban, some consumers believe that this will increase the difficulty of their choice. They hope to classify and indicate whether it is made of milk powder or squeezed directly from cows

Dairy Association: "fresh" is labeled in line with international practice

Ye Jianhua, Deputy Secretary General of Hangzhou Dairy Association, believes that according to the definition of "fresh milk" in the general rules, it is raw milk that has not been effectively sterilized. At present, it is banned from marketing by governments all over the world; The "fresh milk" sold in developed countries such as the European Union and the United States refers to pasteurized milk. Most of the "fresh milk" sold in China now is pasteurized milk in line with this international practice

he stressed that the "fresh milk" in the current market refers to the use of cows, which cannot be obtained by using other types of granular media as a method of reinforcing plastic. The fresh milk extruded on the same day is processed into pasteurized pasteurized milk, and the process from milk extrusion to production and sales is completed within 24 hours. In fact, if the label of "fresh milk" is cancelled, it will be confused with "reduced milk", As imported milk powder is relatively cheap, this will cause the flooding of "reduced milk" and squeeze out "fresh milk" with more nutrients from the market

he told that at the Symposium on "learning the" general rules "and promoting the healthy development of the dairy industry" held by the Beijing Dairy Industry Association on December 5, experts from seven provincial and municipal dairy industry associations across the country expressed their views on the provisions on canceling the marking of "fresh". Experts believe that the first is to abolish the practice of pasteurized milk being called "fresh milk", which is easy to confuse the concept of raw milk processed milk and milk powder reduced milk; Second, consumers should also have the right to know that the trademark should indicate the raw materials and processing technology of milk, such as raw milk or reduced milk, and whether the processing technology is low-temperature sterilization or high-temperature sterilization. Manufacturer: can we standardize the label without one size fits all?

Lin Yongyu, general manager of new hope Shuangfeng dairy, said: "at present, the use of 'fresh milk' label on the Ti3C2 nano sheet field, which is prepared by peeling, is relatively chaotic, and it is necessary to standardize it, but according to the international common practice, 'fresh milk' refers to pasteurized milk produced from fresh milk extruded by cows on the same day," guide " The one size fits all approach will affect consumers' distinction between pasteurized milk and other milk, especially milk reduced with milk powder. "

"if the word 'fresh' cannot appear on the package, it will obviously have a great impact." Wu Dongyang, general manager of meilijian, said, "in the competition, the enterprises processing pasteurized milk will be inferior to the enterprises using foreign cheap milk powder to produce reduced milk, and the relevant domestic dairy farmers will also suffer losses."

according to the latest news, with the efforts of several major dairy associations and some milk enterprises, the relevant national departments have listened to the views of all parties, so it will be some time before the "mystery" is revealed

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